Privacy & Cookies: Our promises
Only the good Stuff
We will only use your data to improve your PARALLEL ROMANTIC experience and PARALLEL ROMANTIC services.
Locked Down
We’ll protect and secure your data.
Straight Talking
We’ll always talk your language and be open – no nonsense, no surprises.
You’re in control
You decide if you want to hear from us and how you hear from us.
Just the Essentials
Your info won’t just hang about – if we don’t need it, we’ll delete it.
Protecting Your Privacy
At PARALLEL ROMANTIC, we are committed to protecting your privacy and security. We are customers ourselves of PARALLEL ROMANTIC, so we totally appreciate and respect how important privacy is.
For all PARALLEL ROMANTIC services, the data controller — the company that’s responsible for protecting your privacy— is PARALLEL ROMANTIC .com Limited.
Full Privacy policy
How we use your information
We use your information in a number of different ways — what we do depends on the information. The tables below set this out in detail, showing what we do, and why we do it.
Your Personal Details, such as your name, date of birth, gender, address, email address, social media handle, screen name and phone number.
What we do Why we do it Why we need to do it (the legal stuff!)
Identify you when you visit our website or contact us Checking your identity helps us to keep your information safe from fraudsters Legally, we have to do this and it is also important for us
Deliver your purchases to you
It’s a bit hard to send your order if we don’t use your name and contact details! It’s an important part of our contract commitment to you
Send you account and service updates, such as updates to our Terms and Conditions and order confirmations
To keep you informed of any changes to PARALLEL ROMANTIC services Legally, we have to do this, it’s an important part of our contract commitment to you, and it’s also important for us to keep you updated
Send you order updates by text, e-mail or through our app
So you know when your order is due to arrive It’s an important part of our contract commitment to you
Manage your participation in any promotions, offers or discount schemes you choose to participate in
To ensure you receive any discounts or offers relevant to you at the time e.g. Student discounts We will treat this as an important contract commitment to you if you choose to participate
Direct you to the right part of our website
To get you to the products that you want faster It’s important to us that you get the best out of your PARALLEL ROMANTIC shopping experience
Send you information about our products and services
We like to keep you up to date and help you get the best from our products and services (you can find out more in the section on Marketing messages below) It’s up to you to choose what you hear from us and what you hear about but it’s also important for us to tell you about the best product and services we have to offer!
Your body size and shape, if you choose to tell us this
What we do Why we do it Why we need to do it (the legal stuff!)
We use a third party to help make recommendations about products, to suggest sizes, and about how garments fit
We want you to love the products you buy from us It’s important to us that you find the right products for you
Your payment information
This means your chosen payment method, for example your card details (don’t worry we don’t keep the security code)
What we do Why we do it Why we need to do it (the legal stuff!)
Take payment, and give refunds
After all – we’re not giving all our stuff away! It’s important to us and an important part of our contract commitment to you
Keep a record of any financial transactions with you
We need to know what you have paid for (and we have to tell the tax man about our income too!) Legally, we have to do this
Your contact history with us
What you’ve said to us — for example, by email, on instant chat, on Social Media, or in private message. If you contact us by phone we record calls to our customer care centre, too.
What we do Why we do it Why we need to do it (the legal stuff!)
Provide customer service and support
After all, you expect the best service from us! It’s an important part of our service and also part of our contract commitment to you
Improve the services and support we provide to you
So that you get the best possible customer service It is important for us to train our staff
Purchase history and saved items
What you’ve bought in the past, what you’ve searched for – including using our Style Match feature – what you’ve saved or added to a board for another time, and when you have asked us to tell you that something is back in stock.
Sharing your information
We share your data with the following categories of companies as an essential part of being able to provide our services to you:
Companies in the PARALLEL ROMANTIC group, as sometimes different bits of our group are responsible for different activities
Companies that do things to get your purchases to you, such as payment service providers, warehouses, order packers, and delivery companies (and address validation service providers for Republic of Ireland customers)
Brand Partners that send purchases directly to you – we’ll make it clear if this applies when you place your order
Professional service providers, such as marketing agencies, advertising partners and website hosts, who help us run our business
Affiliates who help us reach out to potential new customers or promote our products on their websites
Credit reference agencies, law enforcement and fraud prevention agencies, so we can help tackle fraud
You may choose to take advantage of some of our additional services, in which case, depending on your choices we may share your data with the following categories of companies to fulfil the services you have asked for:
Social Media sites (for example if you choose to link your accounts to us) and other companies approved by you
Product advisors to help you choose the right products
Marketplace sellers where you place a Marketplace order; and
Other third party payment providers, when you choose to use their payment services
If you would like to know more about the 3rd parties we may share personal data with, or how to find out more on how they will use your data, please contact us at the details below.
We do not, and will not, sell any personal data that directly identifies you to any third party. However, we may provide third parties such as our brand partners with information about our customers and their purchases. Before we do so, we will make sure that this information does not identify you, such as by aggregating it, anonymising it or removing personal identifiers from it.
Marketing messages
If you have said we can, we’ll send you marketing messages to keep you aware of what we’re up to and to help you see and find our products and services.
How to stop marketing messages from PARALLEL ROMANTIC.com
You can control the marketing communications you receive from us through the Contact Preferences section of your PARALLEL ROMANTIC account. You also have the following options:
Emails: You can also click on the ‘unsubscribe’ link in any marketing email you receive, and this will take you to the Contact Preferences section of your account so you can unsubscribe from that method of communication.
Text Messages: You can also text “stop” to the number provided within the communication and this will unsubscribe you from that method of communication.
Any method of Marketing: You can contact our Customer Care team . Once you do this, we will update our records to ensure that you don’t receive further marketing messages.
If you tell us you don’t want to receive marketing messages it might take a few days for all our systems to be updated, so we would ask for your patience as you might get messages from us while we process your request.
Please note that opting out of marketing messages will not stop service communications, such as order updates, or where you have asked for a specific ‘back in stock’ notification.
How to stop marketing messages from PARALLEL ROMANTIC Marketplace
Marketplace has a separate system for marketing preferences to our main PARALLEL ROMANTIC websites and apps. All PARALLEL ROMANTIC Marketplace customers have the option to receive marketing communications from Marketplace and/or selected third parties.
If you decide you no longer want Marketplace marketing communications, you can opt out by visiting My Marketplace > My Details in the PARALLEL ROMANTIC Marketplace website or you can click on the ‘unsubscribe’ link in any Marketplace email.
Seeing adverts for PARALLET ROMANTIC.com online
We use online advertising to keep you aware of what we’re up to and to help you see and find our products.
You may see PARALLET ROMANTIC banners and ads when you are on other websites and apps, such as Social Media. We manage this through a variety of digital marketing networks and ad exchanges. We also use a range of advertising technologies.
The banners and ads you see are based on information we hold about you, or your previous use of PARALLET ROMANTIC (for example, your PARALLEL ROMANTIC search history, and the content you read on PARALLET ROMANTIC) or on PARALLET ROMANTIC banners or ads you have previously clicked on.
For more information on our use of advertising technologies and Cookies, please see our cookie notice
Your information and countries world wide
PARALLEL ROMANTIC is a global business with operations inside and outside of the United Kingdom and we use suppliers and fulfilment centres located across the world. Some of these locations will not offer the same level of protection for your personal data as the UK or the EU, but if we transfer your information to one of these locations we will take steps to ensure that your data and rights are protected through methods approved within the relevant Data Protection laws. Please contact us if you would like further information about how we protect your transferred information.
Keeping your information
We’ll hold on to your information for as long as you continue to be an PARALLEL ROMANTIC customer and for as long as we are required to keep it to ensure we meet our legal requirements across the globe.
If you no longer wish to be a customer you can contact our Customer Care team and request that we close your account. However, we have a legal requirement to keep some of your personal data even after you have asked us to delete it. We will only keep what we absolutely need to, and only to make sure we can meet our legal or regulatory requirements, resolve disputes, prevent fraud and abuse, or enforce our Terms & Conditions.
Your rights
You have a lot of rights relating to your personal information, these are:
The right to be informed about how your personal information is being used (like this notice!)
The right to access the personal information we hold about you
The right to request the correction of inaccurate personal information we hold about you (although you can probably do most of this through My Account
The right to request that we delete your data, or stop processing it or collecting it, in some circumstances
The right to stop direct marketing messages, which you can do through My Account
The right to withdraw consent for any consent-based processing at any time
The right to request that we transfer or port elements of your data either to you or another service provider
The right to ask us to explain any computer-system decision about you
The right to complain to your data protection regulator — in the Information Commissioner’s Office
If you want to exercise your rights, have a complaint, or just have questions, please contact us. As a starting point, we have 30 days in which to respond to you. Our contact details are at the end of this Policy.
Changes to how we Protect Your Privacy
We may change this page from time to time, to reflect how we are processing your data.
If we make significant changes, we will make that clear on the PARALLEL ROMANTIC website or other PARALLEL ROMANTIC services, or by some other means of contact such as email, so that you are able to review the changes before you continue to use PARALLEL ROMANTIC.
Cookies
We use cookies on our website. For more information on cookies, please see our cookie notice.
How to contact us
We always want to hear from our customers (especially if you feel we’ve let you down or could do better).
If you:
Have any questions or feedback about this notice
Would like us to stop using your information
Want to exercise any of your rights as set out above or have a complaint please don’t hesitate to contact us.
You can contact our data protection team directly by emailing dataprotection@parallelromantic.com or you can contact our Customer Care team via our help pages.